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“I know I can call any partner or team member at North Group at any point in the day for guidance and they’ll be there for me. It’s so rare in this cut-throat business to find a culture that’s not all money money money. In an industry where your work environment can sometimes be overwhelming, it’s incredibly empowering to have people that you can relate to and have open conversations with. That’s what makes North Group stand out.”
Sophie Bokelmann, Team Partner, North Group
Imagine going from zero to six figures in the first six months of being a new agent with a brand new license and having just moved to a new city. That’s what Sophie Bokelmann of North Group did and she attributes her accelerated growth to a few key factors.
Her journey is equally inspiring and admirable.
Sophie’s story
Immediately after her move to Toronto and shortly before getting her real estate license, Sophie joined North Group in 2021 as an inside sales agent, which allowed her to establish a really good foundation for her business.
Her training focused on learning about prospecting, handling objections, and lead generation mechanisms. Not going into the field right away and getting to know the back end of the business enabled her to get a good grasp on the industry and gain a better understanding of the behind-the-scenes of customer transactions.
Why the Team at North Group?
When Sophie reached out to a friend-slash-seasoned agent for career advice, she was faced with two choices - either join a brokerage that gives you a ton of leads or join a team that gives you all the things that are important to you and your career growth: coaching, education, and support.
So there she was - a brand new agent who had no idea what she was doing but asking herself all the right questions.
- What do I need to be happy and successful?
- How am I going to become a trustworthy professional in this industry?
- How do I know if I’m doing the right thing?
After interviewing a few brokerages, she felt she was more sold on the commission splits rather than attributes that were personally important to her - culture, support, and mentorship.
Until she discovered North Group.
At North Group, recognized as one of the “100 Most Influential in Real Estate” companies in the industry, you get results by putting relationships first and empowering people with sophisticated support mechanisms, like mentorship, business development, and coaching amongst other things. Something the team calls the North Group Method.
The North Group Method
The North Group Method is a proven system to help agents on the team double their businesses by focusing on what they need the most: systems, support services, marketing, accountability, and leads.
Even the most successful agents in the industry need accountability to keep their businesses on track for growth. And North Group Method does exactly that - the team keeps you tracking against your goals with customized business planning, reporting, and one-on-one mentorship and coaching.
For Sophie, the proprietary North Group Method has been instrumental in her success of reaching the highly coveted six figures in her first year as an agent by giving her all the essential tools and support.
ACCOUNTABILITY
In a world where vague and arbitrary goal-setting is a common business practice, North Group stands out with its radically different approach to setting goals.
“Now more than ever, when the market is shifting, we’re going into a year full of uncertainties. So you have to be crystal clear about your goals. North Group helps you break your goals down into monthly and weekly goals. Micro-commitments.”
Every week, the team at North Group gathers for an accountability session to ensure you stay on track to hit the goals and commitments you set for yourself. Agents discuss things like:
- What were our goals last week?
- Did we make them and if we didn't, why not?
- What got in the way and how are we going to change it going forward?
In addition to regular accountability sessions, the team at North Group is tracking specific business KPIs on a weekly basis by recording and monitoring the number of calls made and appointments brought in. This helps agents gain clarity on what activities are working and where there are areas for improvement.
“Having accountability partners is motivating. It pushes you to set higher goals and actually achieve them,” notes Sophie.
MENTORSHIP, COACHING, AND GUIDANCE
Did you know that 91% of professionals that have mentors are satisfied with their jobs?
And did you know that at least 71% of Fortune 500 companies have a mentoring program in place?
Mentorship and coaching are imperative for career growth. And North Group has recognized the significance of mentorship since its very inception in 2017. This is why every new agent that joins North Group is assigned a mentor for the duration of the first year to help you achieve your personal goals and build your unique business.
“It’s great having someone who sees your potential sometimes before you even see it yourself, and having someone next to you that knows how capable you are to reach your goal. For me personally, mentorship and guidance were crucial in hitting six figures in my first year. I wouldn't have been able to do that without the mentorship I had at North Group.”
Sophie Bokelmann
SUPPORT SERVICES BEYOND MENTORSHIP AND ACCOUNTABILITY
Accountability, mentorship, and guidance are just a few facets of the North Group Method. Other ways the team empowers its agents include admin support, an operations team, dedicated internal sales agents, robust systems, training, lead generation, marketing, and business development.
While it’s clear how agents are benefiting from this unique approach to the real estate business, what’s in it for North Group buyers and sellers - its customers?
It’s quite simple. North Group’s slogan is “Real estate experiences worth talking about”. Their systems, tools, and services allow agents to go above and beyond for their clients, taking care of all of their needs and enabling customer experience like no other.
Want more about Sophie?
Get to know Sophie Bokelmann a little better
Fun facts about Sophie
She is very spiritual, absolutely obsessed with yoga, and dreams of becoming a Senior Partner at North Group, while owning a yoga studio down the road. Also, her furry babies, Mylo and GG, are everything!
Her three favourite podcasts
- The Mindset Mentor with Rob Dial
- On Purpose with Jay Shetty
- Get Out Of Your Own Way with Brianna Weist
Favourite quote
“It’s not about the destination, it’s about the journey.”
Connect with Sophie Bokelmann on Instagram where she shares a ton of industry information and plenty of inspiration.
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